I blogged a while ago about Follow Your Instinct shortly after it came out. It opened up amazing posibilities because it was the first creative use of buttons embeded in Youtube videos. BooneOakley’s new website is another example. What’s incredible is that BooneOakley has completely committed to Youtube as their format. Their youtube site will reach people browsing youtube who aren’t in advertising and demonstrate that they understand the power of social media sites like youtube.