Papervision3D and Nike Kick Creator

Posted by on Nov 23, 2008 in 3D, Advertising, Web Design | No Comments

Nike's Kick Creator in Papervison3D is a great example of what can be done with this technology. Papervision3D itself is a big development for the Flash community because it dramatically increases the program's technical capacities. It's been around for a couple of years now.  Last year Papervision3D projects for Absolute and Sony Bravia won several awards including a Canne Lion. There are good tutorials out there now and I've found learning to use Papervision3D is easier than I thought. These are the one's I've found helpful:

Tutorials:

http://www.madvertices.com/

http://www.peterelst.com/blog/2007/07/07/papervision3d-in-5-minutes/

http://www.everydayflash.com/blog/index.php/2008/08/26/using-the-bend-modifier-with-collada-objects/

http://www.everydayflash.com/blog/index.php/2008/03/01/from-blender-to-papervision3d/

Papervision3D project:

http://code.google.com/p/papervision3d/

http://www.papervision3d.org/

http://blog.papervision3d.org/

I'm looking forward to learning Papervision3D, but as a future marketer, I have been a little skeptical about Papervision3D's efficacy as part of a campaign. Bandwidth is still an issue with larger Flash sites, and so far Papervision3D has mainly been used to improve navigation.  Papercritters was the first site I saw that used 3D in a way that made it more than just eye-candy. Nike's Kick Creator does this too. RG/A has used Nike's site to demonstrate how Papervision3D can be a strong marketing tool. Online 3D technologies will take off when normal people can create, send and print 3D models they make online.

UPDATE 6/12/09:

Since I started experimenting with Papervision I tried out Away 3D and I found this tutorial really straight forward. That's how I ended up with this.

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